After the plan was developed, it became clear the agency needed on-the-ground support to implement all the changes. “As a nonprofit, you don’t have all the resources in the world, and all our funds are devoted to what we do in programming,” Jefcoat says.

Jones stepped up, learning quickly and working 10-15 hours a week to make it all happen. Her work included helping to develop a visual representation of the brand, redesign the website, plan events, and assist with social media, email marketing, and even a billboard.

Now pursuing an MBA at the Bryan School, Jones says the internship also showed her the importance of having a consistent brand voice in an organization. As a result, she helped develop a list of marketing dos and don’ts, which the GCPA team can rely on after she leaves.

“It’s one thing to study marketing in the classroom, but it’s another to apply the skills I have learned to support an organization that serves children and families in such an important way,” Jones says. “Seeing my work make a real difference at GCPA has been incredibly meaningful.”

Her career goal is to lead a marketing team at a company or organization, and she believes this internship has prepared her well for this possibility while also helping her make an impact.

“Gaining experience while contributing to a mission I deeply believe in has been so rewarding,” she adds. “I’m proud to have played a role in helping GCPA share its story.”